Lust Liquor
Studio:
Heard Agency
Creative Lead: Bennett Kowald
For active people, alcohol has often been a part of a love/hate relationship, hindering all their hard work and exercise in the week by impacting on their health on the weekend. Lust Liquor was created in response to this, aiming to provide active people with a healthier alcoholic alternative so they can still enjoy their weekend
guilt-free.
We were engaged to design Lust Liquor's logo and packaging to target young people aged 18-30 years with an active, health-conscious lifestyle. With key ingredients of amino acid blend, Acetyl L-Carnitine and Glutamine, Lust Liquor is an immediate point of difference in the market as a new-generation alcoholic sports drink. The design focuses on custom, crafted typography and plenty of negative clean space, highlighting the product’s health benefits and flavours.​​​​​​​​​​​​​​

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