Marigold On Queen
Heard Agency
Creative Lead: Bennett Kowald
Copywriter: Rachel Walton
Digital: Jean Viengkhou
Designer(s): Laura Sepulveda
The marigold flower represented in the logo symbolises vitality and growth - a fitting flower for an area filled with nature that is continuing to see success. Being located on Queen St, the name became Marigold On Queen.
Working closely with a copywriter, strategist and a digital designer, the Marigold On Queen property marketing campaign involved a complete naming and branding process as well as a rollout and digital. The marigold flower holds a lot of meaning in various countries. With St. Mary's being a highly multicultural area, the marigold was utilised with various native flora alongside a soft, welcoming palette that reflects homely to prospective homeowners of young 

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