The Siding: Petersham (Campaign Rollout)
Heard Agency
Branding: Lloyd van den Berg
Illustrator: Gregory Baldwin
Designer: Bennett Kowald

Copywriter: Rachel Walton
Petersham represents every quirky trait in the inner west of Sydney. It’s a place teeming with personality built from the inside out by the eccentric people who occupy it. And a property development in an eccentric place needs to be branded with character.
Following the branding of Petersham: The Siding, I was brought in to Heard Agency to roll out various aspects of the property marketing campaign. This included a master brochure for prospective home owners, a print campaign, out of home, activations, social, and a display suite.

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