Mousehole - Cornwall
Being in a hard lockdown and stranded overseas, a project was needed to keep the creative juices flowing. By literally pointing a finger to a map and landing on a place called Mousehole in the south of the UK in the Cornwall region, a brand story immediately began to unfold.
Mousehole conjured images of storytelling within a fishing seaside UK town. The town may be unassuming at first glance, but a deeper dive showed a town scattered with pockets of character in little hole-in-the-wall type of venues. But these pockets throughout Mousehole hide big personalities inside - just like a mouse hole.