Sienna Stone
Studio: Creades
Creative Director: Jacob Aflak
Creative Lead: Bennett Kowald
Sienna Stone are a premium surface and stonemasonry company that specialise in high-quality, boutique solutions for the home. The strategy behind the brand, ‘Elevate The Room,’ revolves around the notion that feature stone work has the ability to uplift everything that surrounds them. It's the kitchen island that demands attention when you enter into the room. It's the bathroom bench top that lifts everything around it. It’s the Sienna Stone finish that elevates the room.​​​​​​​
The Sienna Stone branding process involved strategy and identity across all touchpoints of the brand from company profile through to their website. Overall, the Sienna Stone brand had to be something professional, elegant and approachable with the impression that they make both an aesthetic and practical difference in the home. The idea of elevation exists across all communication of the brand, from the raised letterforms in the logo, to the subtle website animations. To highlight the brand strategy further, a brand video was created in 3D that visualises a setting where household items are being uplifted around a Sienna Stone kitchen island.​​​​​​​

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